new forms of infrastructure that speed the movement of people, goods and ideas.new consumption patterns and new assumptions about “ownership” that are less centered around houses and cars,.Florida shows how these core elements, when taken together, will spur a fresh era of growth and prosperity, define a new geography of progress, and stimulate surprising opportunities for each of us. Looking toward the future, Florida identifies the patterns that will drive the next Great Reset and simultaneously reshape virtually every aspect of our lives-from how and where we live to how we work to how we invest in individuals and infrastructure, and how we shape our cities and regions. In THE GREAT RESET, bestselling author and economic development expert Richard Florida provides an engaging and sweeping examination of these previous economic epochs or “resets,” distilling the deep forces that shaped their physical and social landscapes, reshaping economies and societies. These periods of “creative destruction” have been some of the most fertile, in terms of innovation, invention and energetic risk-taking in history, and this is what sets the stage for full-scale recovery. But history teaches us that these great crises are opportunities to remake our economy and society and generate whole new epochs of economic growth and prosperity. We tend to view prolonged economic downturns, like the Great Depression of the 1930’s and the Long Depression of the late 19th century, in terms of the crisis and pain they cause, rather than as the opportunities they invariably represent.
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